In 2016, an average of 42% of total marketing spend is being allocated to content marketing, compared to 28% in 2015 (Source: The Content Marketing Institute). Experts predict that this percentage will rise significantly in the years to come, so if your business isn't investing, you are missing out on a world of opportunity.
In a nutshell, content marketing is all about engaging, entertaining and inspiring potential new, and existing, customers with great articles and information. This content offers your business the ability to build brand awareness, capture potential customer data, drive visitor footfall and crucially, improve sales.
Content marketing can take many forms, including consumer interest stories, how-to guides, whitepapers, blog posts, video content and even games. Every business has different customers and objectives, which is why we'll devise a content marketing strategy that is bespoke to your business and has your target audience at the heart of everything we do.
Our tailored campaigns target the publications, websites, blogs and news sites your potential customer base reads, facilitating a trickle-down effect from the most respected media platforms and encouraging click-through to your own preferred landing pages.
Our content marketing team boasts leading public relations professionals, journalists, editors, bloggers and social media specialists. This expert knowledge is utilized throughout your campaign, from the inception and planning stage, right through to measurement and analysis.
We offer our clients not only the benefit of our many years of experience, but also established media relationships that have been nurtured over a number of years. This means that we are capable of producing content that drives tangible results.
For a project quotation, media enquiry or if you simply fancy a chat about an idea, we’re an approachable bunch, so give us a call or drop by our offices .