Discovery: The first step of online media planning is discovery, wherein we understand our client's objectives and creative brief.
Strategy: After discovery, we brainstorm and formulate media buying strategies.
Online Media Research: Keeping the targeted audience of our client in mind, we research and find websites most appropriate for affiliate marketing. Plus, we find out the cost of advertising on those affiliate networks.
Media Negotiations: After securing the site's pricing and ad placement opportunities, we negotiate for the best rates. Our previous expertise give us an advantage here.
Media Buying: Next step involves securing the media buying for our client's advertisements with the chosen networks.
Tracking: After advertisements have been published on the affiliate networks, PageTraffic, works on maintaining traffic and user tracking reports.
Everyday Optimization: Reviewing the reports every day and optimizing the campaign by shifting ad impressions, discontinuation of specific media buy or prolongation of a well performing media buy.
The experienced professionals at PageTraffic will work with you directly to design a media strategy, conduct online research, create a media plan and ultimately launch and optimize your online ad campaign.
Get in touch with us to see how our online media planning and buying services can help you.
For a project quotation, media enquiry or if you simply fancy a chat about an idea, we’re an approachable bunch, so give us a call or drop by our offices .